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The excitement and euphoria that often comes with mega sporting event particularly the FIFA World Cup is something that leaves behind a memory. The FIFA World Cup tournaments often takes place within four weeks at a host nation and this brings with it several marketing and consumption tactics. The recent FIFA World Cup at Qatar was the first of its kind in the Middle East, and as is expected, many loyal fans would want to go to the stadium to watch their favorite match. Such a gathering often fosters the consumption of food and drinks irrespective of prices. Thus, this study aimed at examining consumer behaviour towards the FIFA World Cup Qatar 2022. The study adopted quantitative methods with closed-ended questions distributed on WhatsApp and Facebook among soccer fans in Nsufa. The study used Microsoft excel version 2016 to analyse the data. The study showed that residents in Nsufa are fan of the FIFA World Cup Qatar 2022 and would buy food and drinks even at increased prices during match days. However, a regression model indicated that, the consumption of the FIFA World Cup Qatar 2022 has no effect on sales of decoder among residents of Nsufa.
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